Press Releases

This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more hurdle to leap over before the job is done: who (and where) should you send it to?...

This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left crafting a...

Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting relationships with journalists, supporting your news...